Quick Response (QR) Codes

Branded QR CodesA quick response (QR) code is a special kind of barcode that you can scan with any modern mobile phone. Scanning a QR code connects you with valuable information, coupons and special offers, and much much more. It makes using a smartphone faster and much more powerful.

Any modern mobile phone with a camera can read a QR code. All you need is a FREE piece of software known as a QR Reader. Some phones even come with the reader pre-installed.

Get FREE QR reader software for your phone

How Can You Use QR Codes?

QR Codes link traditional advertising such as print, press and TV to the digital world and particularly the device in your audience's pockets.

Businesses are using QR Codes to:

  • Enhance Corporate Branding -- more
  • Link to mobile website
  • Provide special offers or discounts
  • Share exclusive content that complements the in-person experience (often using video)
  • Get instant feedback via a poll or short survey
  • Make it easy for people to join your email list

Places To Use QR Codes

  • In print: QR Codes provide an instant call-to-action that can tell your story beyond what can be included in a small ad, and offer special rewards to those who scan it.
  • In Store: If you have a physical location, you can post signage with a QR Code for a website where people can learn more about a featured product, get a special offer, or sign up for your mailing list.
  • On Your Business Card: Your business card can only say so much about you, but a direct link to special content can help potential customers get to know you and your business better, right away.
  • At Your Events: With QR codes on printed materials, customers can access additional content or promotions during or after the event.
  • Social Media: Share your QR code on Facebook, Twitter, YouTube, etc
  • Television

QR Code Marketing- 5 tips for a successful campaign here

You can access technical data about QR Codes here

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